ZEE5 Ott is India’s own digital entertainment platform. It Provides subscription video on-demand and over-the-top streaming service, run by Essel Group via its subsidiary Zee Ott Entertainment Enterprises.
From Bollywood to regional cinema, everything is available in it. Zee5, originally ZEE was an OTT platform for indian serials, later integrated into zee5 for exclusive Zee media channels and movies. Zee5 is a subsidiary of Zee media entertainment which is a part of the Essel group.
It was launched in India on 14 February 2018. It has contentavailable in 12 languages. The ZEE5 Ott mobile app is available on Android, Web, iOS, Smart TVs,etc. ZEE5 claimed 56 million monthly active users in December 2019.
On June 22,2021, ZEE5 service was launched in the United States. ZEE5 has launched an Ad Suite which has Ad Vault, Ampli5, Play5 and Wishbox. . ZEE5 is also available for free on Vodafone Play and AirtelXstream .Vodafone Idea joined ZEE5 and formed a new channel known as ZEE5 Theater which airs original movies and shows of ZEE5 exclusively available on vodafone play and the Idea mobile and TV app.
WHAT DO ZEE5 OTT PROVIDE ?
ZEE5 offers an exhaustive array of content; with 90+ live TV channels and 1.25 lac+ hours of viewing across languages, making it a complete video destination for an enthusiastic cinema maven.
It provides tons of content which is free for its users, across categories such as Movies, Shows, News, Music, etc.
If you wish to see first-rate content then opt for ZEE5 Premium. A ZEE5 Premium subscription includes ZEE5 Originals & Exclusives, All ALTBalaji Shows, Live TV, Zindagi TV Shows, Kids and Worldwide-renowned Hollywood flicks, Blockbuster Hindi cinemas, Super hit regional movies across 11 different languages, American TV shows, documentaries, dubbed movies in regional language and much more – All this, without any ads. You can watch content on up to 5 devices at a time.Your choice of subscription will determine the content and on how many devices you can watch ZEE5.
ZEE5 GENERAL INFO
| Name of the site | Zee5 Ott |
| Type of business | Subsidiary |
| Type of site | OTT platform |
| Available In | Hindi, Malayalam, Tamil, Telugu, Kannada, Marathi, Bengali, English, Punjabi, Odia, Gujarati, Urdu, Bhojpuri |
| Founded | 14 February 2018; 3 years ago (India) 22 June 2021; 25 days ago (USA) |
| Headquarters | Mumbai, Maharashtra, India |
| Area served | 190+ countries |
| Owner | Zee Entertainment Enterprises (Essel Group) |
| Key people | Subhash Chandra (Founder & Chairman) PunitGoenka (CEO of ZEEL) |
| Industry | Entertainment Mass Media |
| Products | Streaming media ,Video on demand, Digital distribution |
| Revenue | $100.9M |
| Employees | 492 |
| Registration | Required |
| URL | www.zee5.com |
| Users | 48.11 million (paid) 132 million monthly active users |
| Commercial | Yes |
| Current Status | Active |
MORE ABOUT ZEE OTT
Before achieving its goals Zee Tv failed twice with OTT platforms Ditto TV & OZEE to achieve success with ZEE5.
Zee TV-India’s first-ever satellite TV Channel launched in the early ‘90s. It was also the first one to venture into ‘online streaming’.
In February 2012,theMD and CEO of ZEE PunitGoenka decided to launch the DittoTv but it couldn’t make an impact on the audience as the people were not familiar with concept of OTT.
In 2016,OZEE was launched but failed to make an impact because of the competition in this area.
In 2018, ZEE5 was launched possessing all the features from its predecessors d its was a big success
About : DittoTV
In February 2012, then MD and CEO of ZEE Punit Goenka introduced the entertainment world to DittoTV- Zee’s subscription video-on-demand (SVoD) service during a press conference. With this service users can watch Live TV, movies, and music videos on their phones, PCs, laptops,etc. At that time the concept of OTT platform and online streaming was not clear to anyone. So, it failed to achieve its goal.
About : Second attempt with OZEE
After DittoTv, ZEE Ott came up with its second OTT platform with new modifications. This time they made their content free and accessible to all its users .It was similar to youtube. They want to rule the video streaming market with OZEE- and advertising video-on-demand (AVoD) service.
At this time, India was starting to learn about the concept of online streaming as Hotstar, In 2015, got famous during the ICC Cricket World Cup as well as Netflix was emerging in the Entertainment Industry.
OZEE failed to make a significant impact on the Indian market despite gaining 145 million views in a quarter. India was becoming more competitive with the launch of Netflix and such as VOOT competing for viewership and money.
About : Emerging of ZEE5
In February 2018, sawZEE clubbing Ditto TV and ZEE OTT platforms to introduce a new OTT service called ZEE5, which had content available in 12 languages across multiple formats from web series to movies to everyday TV content from the vast network of 45 ZEE channels.
ZEE5 gained 61.5 million users in 12 different languages in one year since its launch and 50 million downloads on the Google Play Store and ranked as one of the top five entertainment apps in India.It was a great success for them, after the continuous tries and hardships.
ZEE5 went worldwide in October 2018 launching app operations in 190 countries. Both as an AVoD and SVoD service through various partners. The company plans to reach 100 million users by the end of 2019.
It’s rightly said,”Arise, awake, and stop not till the goal is reached ”
